Friday, July 17, 2009

Sermo vs the AMA and Healthcare Reform

Like many of you, I'm avidly watching the healthcare reform debate. Like my clients and candidates, reform is ideal and necessary; but the task is overwhelming. So, how does reform really happen?

If you'll indulge me for a moment, healthcare is a healthy industry. There is growth in the sector – new treatments, new drugs, new outcomes; there is significant job creation and shortages. And then, there is the human benefit in caring for the health of others for communities and our nation. So, why is reform such a challenge? For me the issue has been that the big players weren't at the table – those with significant skin in the game. However, yesterday the AMA endorsed the US House of Representatives' Sponsored Healthcare Reform Bill. Ok, I thought. Finally, the physician lead organization has come to the table – I hoped their support of reform was serious. I assumed that their participation was good.

However, today I read a post by the founder and President of Sermo that gave me pause. Sermo is an online community for physicians with more than 100,000 members. In the Sermo Blog Post there is concern raised that perhaps the AMA isn't the best representative of the physician population.

Since most of my adult life has been in service to supporting physicians, this gave me pause. What if the AMA isn't the best voice for physicians? What if there are a significant number of physician voices that aren't being heard in this debate. I'm curious what you think? Please share. I will share the results in subsequent post.


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