Brand Management

This is a simple and easy concept for both employers and job seekers. The hiring transaction is all about brand management.

On the part of the employer, having a solid company "brand" to teach and share with potential new hires is crucial. Candidates are looking to every member of the interview panel/team as an example and resource about what the job and your company is all about. Your company's success with hiring on a large scale may well depend on how well your interviewers represent their experience, enthusiasm and passion for the vision, mission and values of your company. They are the animate representatives of the success of your business. Be sure that each and every one of them represents your hospital or practice; company or start up with the candor and decorum that infuses candidates with the culture, esprit and opportunity of working there.

If you are a candidate your entire career and how you have conducted yourself is your personal "brand". More and more you are responsible for representing yourself by your products (years of service; roles served; people managed; budgets balanced; new products developed; patients etc...) to others outside of the resume. The resume is a nice tool to support your brand, but you want to be sure you can speak to each and every accomplishment. Your professional life and how you've lived it is the product and how you promote it and "brand" it is the secret to your success.

Happy and healthy hiring.

Lynden